Graphic Design
StarTrack
Visual Communication Assets
Designed a suite of infographics, signage, posters, and a public-facing recruitment sticker. These assets improved internal communication, safety awareness, and external brand visibility. Showcased skills in graphic design, layout, and brand-aligned visual storytelling.
StarTrack Digital Book (Style Guide)
To support consistency across multiple facilities and design outputs, I created and maintained a comprehensive digital style guide in Illustrator. This included typography, colour palettes, logo usage, and visual styling for infographics, signage, and digital assets. The style guide ensured that all StarTrack communications remained professional, consistent, and on-brand across national rollouts.
Infographics
Created engaging infographics to simplify complex workplace procedures and safety protocols. Each piece used bold iconography, typography, and colour coding to ensure information was easy to understand in fast-paced environments.
Signage & Posters
Developed a range of safety and compliance posters and warehouse signage to improve visibility of key messages. Designs were consistent with the style guide and optimised for quick readability, ensuring staff could easily engage with safety protocols.
Recruitment Truck Sticker
Designed a recruitment sticker for StarTrack’s PUD fleet trucks, featuring a female driver illustration and the message “We are hiring! PUD Truck Driver”. Applied to the back of all PUD vehicles, this design reached thousands of people daily on the road, supporting recruitment campaigns and reinforcing workforce diversity.
