I had the opportunity to design and develop the website and branding for CreatedByKrystal, a Sydney-based lifestyle photographer and videographer. The goal was to build a digital presence that mirrors the authenticity and candid essence of Krystal’s work, bringing her unique vision to life through thoughtful design, layout, and imagery.

Using WordPress and Elementor, I crafted a clean, visually inviting layout that allows her photography to take centre stage, paired with seamless navigation and an intuitive user experience. The branding choices—from the colour palette to the typography—were carefully selected to enhance the natural, genuine style of Krystal’s photography, creating a cohesive look that aligns with her artistic vision and resonates with her audience.